Erin Swift thinks deeply about arrival.

Not arrival as geography, but as the first point of contact. The scroll, the click, the invitation that lands in your hand and in your mind before you ever step through a door. In Erin’s world, people arrive digitally and emotionally first. They arrive through tone and imagery, through the ease of a journey, through the feeling a brand gives off before it asks for anything in return. Her work is built around that promise and the responsibility of keeping it.

She began as a young artist, drawn to the physical language of objects and space. Erin is the kind of person who notices north light, and the way 4:30 p.m. can change a room from crisp to tender, as if the day is exhaling. She understands that the comfort of a chair can shift your mood, that the color of a room can change the entire day, and that these details are not small to the person living inside them. That sensitivity carried her into editorial leadership at ELLE Decor and Architectural Digest, where she learned to translate taste into narrative and narrative into trust.

In 2013, she published French Accents: At Home with Parisian Objects and Details, a love letter to intimacy, craft, and the emotional weight of everyday beauty. It was never just about Paris. It was about attention. About how a space, a brand, a gesture can quietly say: someone thought about you.

From there, Erin moved beyond storytelling into building the platforms where stories get made. She acquired Prop Workshop and Workshop Studio, then founded Swift Studios in Manhattan, creating a circular creative engine where creative direction, production capability, and studio infrastructure worked together under one connected vision. The aim was not to make things louder, but more coherent. To remove friction between idea and execution, and to give teams the conditions to make ambitious work with speed, care, and consistency.

Earlier in her career, Erin joined One Kings Lane in 2015, at a time when the brand helped define what digitally native could look like in home and lifestyle. It was world-building in real time, creating entire environments through photography, shaping desire through narrative, and learning how a brand can live primarily through images while still feeling personal, dimensional, and real.

She later joined The Malin as Creative Director, initially helping a founder shape a new brand with clarity and conviction. Erin established foundational standards and creative direction, then departed in 2024. The Malin has since continued to perform exceptionally well, a testament to the strength of a well-made beginning.

Today, Erin is Executive Vice President of Creative and Brand Experience at Boyne Resorts, leading with a guest-first, hospitality-driven lens. Her focus is the full arc of the experience: what a guest understands before they book, what they feel when they arrive, what they notice in the smallest moments, and what they remember when they leave. A year and change into her tenure, Big Sky Resort is currently recognized as the #1 ski resort in the country, alongside a broader creative evolution shaped by many collaborators. New chapters have opened, including the arrival of M by The Alinea Group, collaborations with exceptional creative partners, photographers, and artists, and alpine experiences that connect a gondola-to-tram journey with Kircliff, an observatory-like vantage point in the mountains.

Erin’s role inside that larger momentum is to hold the throughline. To protect the narrative across digital and physical touchpoints, to elevate the creative standard, and to ensure the experience feels intentional and connected. She is known for building teams with clarity and generosity, creating cultures where high standards are paired with trust, and where creative work is treated not as decoration, but as strategy.

Throughout her career, Erin has been recognized for a rare balance: intuition and discipline, imagination and follow-through, taste and business acumen. She leads with willingness and conviction, believing that the best hospitality is not performative. It is personal. It is the feeling of being considered, and the quiet confidence that someone built the experience with you in mind.

If you ask Erin what she does, she will tell you she helps people arrive.

Not just somewhere new, but somewhere that feels right.

Clients

Apple, Avon, Awara, Bandier, BBDO, Benjamin Moore, Burrow, Calico, Casper, Clarkson Potter, Condé Nast, Cotton On, DreamCloud, DwellStudios, Elyse Walker, Fortuny, Frameri, GlossGenius, Havas Health, Hearst, Hilton, Kiehl’s, Knorr Foods, Kohl’s, Kohler, L’Objet, Lincoln Motor Company, Lowe’s, Maiden Home, Macy’s, Martha Stewart, Melanie Lyne, Meredith, Nike, Oak Street Health, One Kings Lane, Orior, Peloton, Phillip Jeffries, Prop Workshop, Random House, Revlon, Ro, Roman, Sister Parish, Sio, Snowe, Sonos, Squarespace, Swift Studios, Target, The Bindery, The Malin, Thinx, Time Inc., Tonal, Tumi, Verishop, Victoria’s Secret, Vogue, Vogue France, West Elm, Williams Sonoma, Williams Sonoma Home, Wilson, and Workshop Studio